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This assignment invites you to explore current marketing trends. Please search for professional hospitality and tourism articles and identify a marketing trend that is of interest to you. Be strategic in selecting the trend: you should be thinking about the research proposals that you will be developing throughout the semester. This assignment may be the first step in the direction of selecting your future research topic.
Please describe the selected trend by linking it to the article by Steinhoff et al. (2019) that we are reading. (attached)
Name the trend. Influence Marketing
Identify the developmental time frame and web type (e.g., hypertext web, social web, semantic web, or symbiotic web).
Explain the impact of this trend on consumers.
Explain the impact on the hospitality and tourism companies.
Identify the associated problems/challenges surrounding this issue.
Provide reference(s) to the professional article you read in APA format.